Brand Announcement!

Welcome to the store - Lapierre Bikes !

We are really excited to announce that the brand we have been so eager to announce is Lapierre! The french designed bikes have a history of just under 70 years behind them; the products are hand assembled - tested and signed off accompanied by a signed certificate. 

We are very happy to have these bikes in store and ready to show off!


For more than 60 years, LAPIERRE has combined technological innovation, aesthetics, attention to detail and its experience in the most important races to offer the most beautiful and efficient bikes to aficionados.

Whatever your ride; road or MTB competition, leisure, sport or fitness, you will find the bike of your dreams in the LAPIERRE collection, be it a mountain bike, road bike, city or all-road bike. All of our bikes are created in France, according to the finest rules in this domain.

Already the leader in high-end MTB on the French market, the LAPIERRE brand is conquering the rest of the world.

Optimizing the weight of our bikes is still a major goal for us. Even if our bikes are some of the lightest on the market, we refuse to take useless risks that could compromise the reliability of our bikes.

Tested by professional riders.

The quality of our bikes is confirmed each day by the Team Groupama - FDJ, the Team Lapierre Gravity Republic, or Nicolas Vouilloz himself.

An active R&D department.

Dijon, where the headquarters are based, still remains the heart of technological development for MTB and road bikes ranges. A whole team of engineers and bike aficionados is dedicated to the research of innovative solutions, likely to meet any type of need and practice. Our engineers actively take part in tests made with our teams and riders. At LAPIERRE everybody rides a bike and takes part in the validation of the engineers’ research.

A handmade assembling method.

At LAPIERRE, quality checks and the involvement of each employee are essential. All the LAPIERRE bikes are assembled in France by builders, who sign a Bike Pass that is delivered with each bike, and makes it possible to control quality at every stage of the assembly process.

Brand Announcement

About the Brand


After almost 70 years in the bike business, we are constantly moving forward, innovating, and developing our products to offer you a better ride. At Lapierre, numerous new projects are already underway to keep our place as a leader. We haven’t finished surprising you!

In 1946, Gaston Lapierre started a small bicycle business in Dijon, France (Côte-d’Or - Burgundy), quickly finding success in an industry that was experiencing rapid growth in general.

The management was passed on to his son, Jacky Lapierre in 1960.

Brand Announcement


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All information/imagery was found on the Lapierre Website.