Our History

Our Opening Times:

 Monday Tuesday Wednesday Thursday Friday Saturday Sunday
8:30am-5pm 8:30am-5pm 8:30am-5pm 8:30am-5pm 8:30am-5pm 8:30am-5pm CLOSED

Please note times may change on Swindon home games (Sat 4:45 Close)

Welcome to the online home of Mitchell Cycles, we’re excited to be able to offer our extensive range of cycle brands and accessories from this new interactive online platform!

It's great to be able to welcome you to our website - we are cycling people, a family run company spanning 4 generations of Mitchell's & this year is our 52nd Birthday in bikes!

We have a great team who are a part of the Mitchell family, even if not by last name, a group of people who are all keen cyclists in their own disciplines. Enthusiastic, professional and knowledgeable staff - teamed with our fantastic range of bikes and spares is the reason we have been fortunate to be in business for so long & why we are planning for the next 50! 

Our key stats:

250 Bikes on Show

2,000 in back up stock

50 Years In Bikes

11 Current bike brands

6 Days a week opening hours

5 Sales staff

3 Generation Family run business

2 Full time mechanics


We are one of the longest running family bike shops in the Wiltshire area - with over 250 bikes on display; from Children’s to Elite level bikes… we have specific rooms for Road & Cycle-cross, MTB, Hybrid & BMX models so we are sure to find you the perfect bike!  

Here we offer you over 1,000 different ‘current’ bike options from 11 of the top brands and manufacturers, we also keep a wide range of 'bike gear' & 'rider gear' in stock!

Accessories can also be found in the ‘Products pages’, helmets - mudguards, lights - locks and everything in between. This is just some of the brands we deal with that will kit you & your bike out:

Mitchell Cycles

Find yourself submerged in all things cycling; commuter, casual & race ! Our social media pages are the place to be for all things cycling; events, news & racing behind the scenes!  Take a look on the “Social” page, where our Facebook & Instagram feed sits for an easy read.  

Mitchell Cycles